Facebook-owned photo-messaging app Instagram has introduced the @shop, that is a special platform which will help buyers and sellers in a transaction. Instagram’s @Shop will provide a great platform for convenient transactions. The company launched this platform in order to establish itself as an e-commerce site.
Instagram’s @Shop Account: A Powerful Tool For Transactions
The company said that the content on @shop is inspired by its shopper’s community.
Instagram wrote in a blog post:
“@shop is a celebration of small businesses and the creators behind them. It is a real-time reflection of our community’s interests across best shopping categories like fashion, beauty, home decor and more, On @shop, you’ll find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ Miller and Amanda Johnson of Mented Cosmetics, and the latest trends,”
Instagram’s @shop will bring together posts from online merchants that sell products through the image-sharing app. It showcase best shopping categories that include fashion, beauty, and home decor. Feel jeans, Glossier Play Colorslide, and Mented Cosmetics. They are among the emerging brands.
In the @shop account, every product will have shopping tags that are allowing Instagram users for direct shopping without leaving the app. Instagram is now not just supporting advertisements but it is also becoming powerful tools for direct selling.