Last month, in March, the fashion brand Khaadi introduced plus size clothing for the first time and made the over weight model part of the promotional campaign for the first time.
However, most people are not aware that there is a fashion brand in Pakistan that specially makes elegant clothes for over weight or fat ladies. Yes, the clothing brand The Rack Coachure is a brand that introduces special clothing for women of all sizes.
Launched in April 2018, The Rack Couchur is the first brand in the country to introduce clothing for overweight and overweight women, including obese women.
The brand also introduces all kinds of fashionable clothing for tall, fat or overweight women and the brand has been offering a new outfit every three months so far.
The brand is run by a team that also has different sizes and they also realize that it is difficult to find fashionable clothes for fat or overweight women in Pakistan.
Zainab Ali, the creative director of The Rack Couchur, is also a fat woman and she used to have a hard time finding the perfect dress for herself before the brand.
Speaking to Dawn Images, Zainab Ali said that because she had difficulty in finding clothes for herself, she has taken great care while presenting the clothes of the said brand. Clothing can be offered for women of all sizes.
According to Zainab Ali, it is not necessary for a woman to wear the same size of pants or other things of the same size, because every part of a person's body is different.
According to her, sometimes the size of each type of clothing required by each person is different and fashion brands do not take care of this thing but The Rock Coachure takes care of it very much.
Zainab Ali said that many well-known brands abroad have introduced clothes for obese or overweight women but there was no such brand in Pakistan that would introduce clothes for women other than skinny girls.
She said that it was a good thing that 'Khaadi' had recently made fat women part of a promotional campaign and he was confident that the launch of their brand would solve the fashion problem of fat women in Pakistan You will be able to wear beautiful clothes according to your physical constitution.
The Rock Coachure offers not only clothing but also other items for women's fashion, including jewelry and footwear.
Although the brand did not immediately open any major stores, the brand offers online shopping across the country and clothing can be booked from any city via Instagram.