vivo’s Camera Technology — Equipped for Latest Photography and Videography Trends

Pakistan, December 17, 2021: Global smartphone brand vivo has received enormous public attention for its consumer-centric approach to smartphone technology. One specific reason for the brand gaining such immense support from the audience has been its ever-evolving camera innovation.

vivo's Camera Technology — Equipped for Latest Photography and Videography Trends

Having completed four years in Pakistan, Vivo has also aimed to bring global initiatives for its Pakistani customers. This has led to vivo becoming a preferred brand in the country. As the year draws close, here’s a look at how vivo brought the best of technology to its customers.

Earlier this year, vivo launched the masterpiece X60 Pro in a strategic partnership with ZEISS, a leader in optical technology. The smartphone redefined videography with its Gimbal Stabilization 2.0. The device utilizes the latest VIS 5-axis video stabilization technology to deliver stable and natural-looking videos.

vivo's Camera Technology — Equipped for Latest Photography and Videography Trends

With vivo’s X70 Pro, the brand recently continued its strategic partnership with ZEISS to take imaging to greater heights. The X70 Pro features various camera-centric additions developed especially to encourage mobile photography. vivo believes that with smartphones becoming a central part of our lives, professional photography is also shifting towards smartphone photography. In vivo has therefore come with the X Series smartphones that deliver better performance in overall light sensing, enhance shooting in low light, enabling faster and more accurate focus with large sensors to produce sharp ultra-HD photographs.

Moreover, the X70 Pro displays a certification standard called the ZEISS T* Coating, which enhances the transmission rate of visible light and accurately restores the colors of the photography subject, thereby significantly improving the camera performance. Furthermore, the X70 Pro camera is also equipped with a Periscope Camera or the 60X Hyper Zoom feature that takes shots farther than the user’s imagination.

vivo's Camera Technology — Equipped for Latest Photography and Videography Trends

vivo’s innovation is limited to its X series; the V series has its own surprising merits. The arrival of vivo V21 was accompanied by a significant technological upgrade for consumers that eliminated a vital pain point of photography – shaking. The front camera of the V21 is equipped with Optical Image Stabilization (OIS). This has been a radical step in setting benchmarks for future smartphone front cameras. The OIS creates a software-hardware synergy, which delivers ultra-stabilization capabilities to handheld and motion shots. The technology helps detect the phone’s movement and automatically adjusts the camera to provide clear and stable images for consumers.

Likewise, with V21e, vivo found a solution for blurry images by equipping the device with Eye Autofocus. This feature intelligently captures the most intrinsic frame details and maintains the camera focus for seamlessly capturing moments, even in motion. Bringing this hi-tech advancement to V21e has been nothing short of a milestone in vivo’s camera evolution.

vivo's Camera Technology — Equipped for Latest Photography and Videography Trends

Another challenge that the brand overcame was low light imaging- vivo revamped night photography with the healthy development of the Selfie Spotlight. vivo has added two OLED spotlights under the front panel of V21, which can be turned on when taking photos and recording videos to get professional photography studio lighting with ultra-clear selfies.

Furthermore, the brand also implemented Dual-View Video, where the front and rear cameras have been designed to work together in real-time. A true boon for video loggers and content creators, the camera feature allows the user to use both cameras simultaneously creatively.

vivo analyses what consumers need through in-depth market research and brings exciting features such as the pop-up camera. vivo’s engineering team studied various positions and mechanisms for the pop-up camera to create a truly convenient, functional, and durable setup for photographers to explore.

Zohair Chohan, Director Brand Strategy at vivo Pakistan, said, “We are extremely fortunate to cater to a young, vibrant and tech-savvy generation. Our consumers keep challenging us with their needs based on social media and market trends. In return, we like to keep producing devices that meet their expectations. We keep emphasizing that at vivo, customers come first. Therefore, to ensure that our customers remain happy and satisfied, vivo will continue innovating user-friendly smartphones equipped with intelligent technology that make lives easier by making photography and videography aan enjoyablemakeserience. As a brand, we strive to grow, prosper and bring out the best from the available resources.”

About Vivo

vivo is a technology company that creates excellent products based on a design-driven value, with intelligent devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, design-driven matter, user orientation, continuous learning, and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.


While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of 10 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography, and other up-and-coming technologies. vivo has also set up seven production bases (including brand-authorized manufacturing centers) across China, Southeast Asia, and more regions, with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 50 countries and regions and is loved by more than 400 million users worldwide.

*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
Stay informed of the latest vivo news at https://www.vivo.com/pk/about-vivo/news

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