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Spotify Expands Blend with Two New Features

Earlier this year, Spotify celebrated Valentine’s Day with Blend in the Pakistan market. The Blend is a unique feature that combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy to get into a social listening session that is made just for you. Nothing like being able to listen to the music you all love in one playlist while gearing up to go to a picnic, getting ready for a wedding with your bridesmaids, or working out with friends.

Spotify Expands Blend

Believe it or not, Blend just got even better. Beginning today, Spotify is now expanding the Blend family by adding two new features that give users even more ways to connect with their friends, family, and even artists through music. 

Updated daily, Blend is an effortless and instant way to connect– making shared listening experiences almost as easy as hitting play. Previously, users could Blend with one friend or family member at a time – but starting today on Spotify, users can: 

  • Create a Blend playlist with up to 10 people, receiving one playlist tailored to all of your tastes. 
  • Blend with your favorite artists – including BTS, Diplo, Lauv, Megan Thee Stallion, and more. 
  • Ever wonder what music your favorite artists listen to? Now, you and some of your favorite artists can merge musical tastes into one shared playlist made just for you. Users will receive a sharecard showing their taste match scores. These will allow you to see your listening preferences compared to the artist and are created to be shared directly on Instagram, Facebook, Snapchat, or Twitter.

Spotify, the world’s most popular audio streaming platform, aims at bringing music and people together through Blend. By creating connections between people based on their music preferences, Blend gives users another way to reconnect and continue fostering moments of sharing and discovery. 

 You can find more details on accessing these new Blend features on Spotify’s blog, For the Record.

About Spotify

Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 82 million tracks, including more than 3.6 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music, including improved sound quality and on-demand, offline, and ad-free music listening experience. Today, Spotify is the world’s most popular audio streaming subscription service, with 406m users, including 180m subscribers, across 184 markets.

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