Karachi – 22 April 2022 – This Earth Day, global social media company Meta is announcing impactful yet straightforward ways that people can learn more about climate change and take action. The company is also rolling out a suite of specially designed Earth Day stickers and features across their platforms where people can express their commitment to the environment.
Meta introduces unique designed Earth Day stickers and features across their platforms to create awareness of climate change
Climate change awareness is on the rise.
According to Global Climate Risk Index (GCRI) 2021, Pakistan is the 8th most vulnerable country to the negative impacts of climate change. That is why interest in climate change is rising, and people are finding more ways to show up for the environment. More than 1M people in Pakistan are part of at least one Facebook group dedicated to discovering, protecting, and appreciating the earth and our environment. There are now more than 2500 eco-friendly businesses on Instagram.
“Every day, thousands across our platforms rally together to connect and take action on climate change, whether engaging in a Facebook Group, starting or purchasing from an eco-friendly business on Instagram or practising sustainable tips from a creator. I’m heartened to see that this is no exception in Pakistan and hope to see more conversations happen with our new stickers, features and initiatives. Earth Day is a vital reminder that all big and small actions can make a difference in protecting our planet,” said Meta, spokesperson.
New Earth Day sticker pack and effects on Messenger and Instagram
With rising interest, people can look forward to more ways to connect on climate issues. Meta has partnered with renowned illustrators to release custom stickers on Messenger and Instagram. An Earth-friendly version of Ellen DeGeneres’ mobile game, Heads Up!, will come to video calling on Messenger and Instagram. Users can also create their word effects and 3D Avatar stickers to show their support for climate action.
Meta’s commitment to the environment
Meta’s global operations are now 100% supported by renewable energy and have set an ambitious goal of achieving net-zero emissions across its value chain and being water positive by 2030.
The company is furthering its commitment to the environment through several new initiatives. It is continuing its work in tackling climate misinformation through its $1 million Climate Misinformation grant program, as well as expanding its annual Climate Change Opinion Survey – conducted in partnership with the Yale Program on Climate Change Communication – to share information about public views on climate change across more than 180 countries.
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.