In this era of competitive business markets worldwide, brands are looking for ways to gain a competitive advantage over their counterparts. Since technology has become an integral part of almost every industry, it plays a vital role in providing a much-needed edge to companies. Mobile applications are one of the many technological innovations that have revolutionized business industries worldwide.
Benefits of Mobile Apps for Business
Mobile applications have been around for quite a while. Currently, they have become the main centre of attention because of how many people around the world own mobile apps and the unprecedented success of mobile apps in promoting business growth.
No matter which industry your business belongs to, you can always use mobile apps to gain a much-needed competitive edge. Regardless of their size, firms in every sector are gaining various advantages from mobile apps, such as enhanced visibility, better customer reach, better user experience, more sales, etc. Today, we will be looking at the impact and benefits of mobile apps for different business industries:
IT And Software Industry
First off, we have the IT and Software industry. To attract other industries towards mobile apps, software and app developers must show their innovation and let everyone know the benefits of having a mobile app. In this regard, software companies worldwide are doing a great job of showcasing the benefits of mobile apps, how they can provide a competitive advantage, and how they can change the business landscape.
IT companies are using mobile apps to showcase their portfolio and let others know what features can be added to mobile apps on demand. In addition, they are also using mobile apps for various work-related purposes, especially remote working and providing IT solutions to their customers.
Next up, we have the education industry, which has significantly benefited from mobile apps. Mobile apps have made learning convenient and affordable, making study material available on the go. In the past few years, e-learning has become a significant trend worldwide and has gained modern-day learners’ interest. Even universities, colleges, and schools are using mobile apps to increase the quality of education.
Mobile apps have made communication easy among teachers and students and allowed easy access to learning modules and notes from anywhere. Video lectures have taken things even further and provided a personalized way of learning. In addition to all of this, the most significant role that mobile apps have played is they have removed geographical boundaries that existed in education and learning.
Like any other industry, the healthcare industry has also enjoyed the benefits of mobile apps. There are thousands of healthcare and fitness applications available that have provided help to both the app owners and also the general population. It is estimated that more than 20% of smartphone users have at least one healthcare app installed.
Mobile apps have improved the healthcare industry in various ways, including remote appointments with doctors, providing helpful information about different diseases, spreading awareness regarding other health conditions, providing information about drugs and their interactions, etc.
The gaming industry has been one of the top industries that have gained massive benefits from mobile apps. Gaming apps have become the top category of mobile apps. Mobile games have become so popular that they have taken over a significant share of the gaming industry. You can find fun in any category you are looking for, whether it is Klondike Solitaire in the Classic category, PUBG in the Battle Royale category, FIFA in the Sports category, or Candy Crush Saga in the Arcade category.
This has allowed game developers to earn huge revenues from mobile games through advertisement and in-app purchases. As a result, the focus of most game developers has changed from PC and gaming consoles to smartphones.
This industry has gained so much popularity and benefits from mobile apps that even classic games like Solitaire have been re-made for mobile phones. The advent of mobile apps created a new dimension for the gaming industry.
Online Shopping Industry
How can we forget about the online shopping industry that has gained immense advantages thanks to mobile phones? Every day, we see new e-commerce stores being launched worldwide and the main reason behind this unparalleled success of the online shopping industry is mobile apps.
Mobile apps have made it convenient for users to shop and buy everything at their convenience. You can buy everything from your mobile phone, clothes, shoes, accessories, groceries, decorations, or anything else.
The AR (Augmented Reality) innovation has further changed things in favour of this industry. It has made it easier for store owners to show you a 3D model of what the product will look like to provide a unique and excellent shopping experience.
These were only a few primary industries that benefited the most from mobile apps. The list of sectors on which mobile apps had an impact is long and includes honourable mentions like telecommunication, manufacturing, travel & tourism, entertainment, and retail industry.