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Visa and WIZZIT Sign an MoU to Launch Tap to Phone in Pakistan and Levant

Strategic partnership between Visa and WIZZIT aims to promote financial inclusion and digital transformation, and will facilitate digital payments across merchant network in Pakistan

Karachi, January 25, 2023 – Visa (V): Visa, the world leader in digital payments, signed an MoU with WIZZIT to bring innovative payment solutions to Pakistan. According to the MOU, Visa will invest in adding new payment solutions through the WIZZIT mobile app that will provide, low cost, seamless and secure payment solutions including Tap to phone services for merchants and SMEs across the country for the first time in Pakistan.

Visa and WIZZIT Sign an MoU to Launch Tap to Phone in Pakistan and Levant

The Tap to Phone service is aimed as a solution for low-cost acceptance for merchants especially as Pakistani consumers are increasingly indicating a preference to pay with digital payments over cash and 4 out of 5 consumers surveyed said they’d switch stores based on the payment methods offered . According to Visa’s 2021 Small Business recovery study, 79% of Pakistani SMEs saw digital payments as an important investment in business recovery.

When the Tap to Phone feature is enabled, merchants can quickly start accepting contactless payments as long as they have a smartphone running on the Android 7 platform or above, which is equipped with a near-field communications (NFC) chip and download the Tap to Phone application. Customers can then tap their contactless payment card or payment-enabled smartphone against the seller’s Tap to Phone-enabled device to make a payment.

In terms of payment security, there is no difference between Tap to Phone and a traditional hardware-based point-of-sale (POS) system, with a generated dynamic cryptogram verified by Visa in a matter of seconds.

Gideon van den Broek, Chief Commercial Officer of WIZZIT, said: “WIZZIT aims to apply the latest technology to provide seamless and secure payment solutions through “Tap-on-Phone”. He added: “Our company is constantly striving to find partners who can further our goal of providing a seamless experience and the best solutions to users. Thus, we are pleased to partner with Visa, as Visa’s extensive network is a key differentiating factor in giving our customers the greatest flexibility.”

Leila Serhan, Visa’s Senior Vice President and Group Country Manager for North Africa, Levant and Pakistan, said: “Visa is committed to supporting merchants and helping small businesses thrive and meet consumers’ demands in the digital economy age. Tap to Phone is a low cost digital payment tool, that enables SMBs to sustain and grow their business, considering 4 out of 5 consumers say they will switch stores if digital payments options are not available , contactless payment adoption is no longer simply an option for SMBs – it’s a necessity not only for survival but also for growth.”

SMBs have traditionally been lagging in accepting digital payments for a number of reasons including cost to entry. Visa innovations in low-cost solutions, such as Tap to Phone, are designed to support SMBs in their digital transformation goals by empowering them to provide a convenient, secure and seamless checkout experience to their customers and reduce their dependency on cash.

About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at

WIZZIT is a technology provider focused on enabling institutions accept payments across multiple channels and digital solutions. WIZZIT’s Vision is to financially empower consumers through the creation of a cost effective mobile and digital payment infrastructure.

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