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Meet Sana – India’s First Female AI Anchor

India Today introduces Sana, the first AI female anchor who will be providing daily news updates and hosting a new show in multiple languages. Learn more about Sana and her role in the future of media.

Introduction to Sana – India’s First Female AI Anchor

Meet Sana - India's First Female AI Anchor

Following in the footsteps of China’s AI-powered news anchors, India Today has launched its first AI female anchor named Sana. Sana was unveiled by Kalli Purie, the Vice Chairperson of the India Today Group, during the India Today Conclave 2023. This move in mainstream media is aimed at achieving more efficiency and reducing the workforce while still providing high-quality news updates.

The Capabilities of Sana

Sana is an AI bot that Kalli Purie has described as a “bright, gorgeous, ageless, tireless” robot who can speak multiple languages. Sana can provide daily news updates in several languages numerous times a day. Additionally, Sana will host a new show where she will discuss and clarify specific topics daily and interact with the audience, allowing them to ask questions.

The Future of AI and Humans

Kalli Purie has emphasized that Sana will not replace human anchors but will work alongside them. The company will be providing a human surrogate editor for Sana and is planning to hire more human editors soon. The Vice Chairperson positively views integrating AI and humans, acknowledging that the future is “fascinating and frightening.”

Benefits of AI in News Anchoring

The use of AI-powered bots in news anchoring is becoming increasingly popular due to its numerous benefits. AI bots can work tirelessly, do not require breaks, and provide quick and efficient news updates to the audience. AI can also provide multiple language options, especially for diverse audiences.

In conclusion, Introducing first female AI anchor is a significant step in the media world. Sana’s capabilities and benefits showcase the potential of AI in news anchoring. While some may view this as a setback for human anchors, it is essential to remember that AI and humans can work together to provide high-quality news updates to the audience.


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