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WB by Hemani Launched Hareem Farooq’s Signature Luxury Scents

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WB by Hemani celebrated the successful launch of Hareem Farooq’s signature luxury scents with a star-studded intimate Suhoor night in uptown Karachi.

Designed with a labour of love and scented by the diva Hareem Farooq herself with her choice of fragrances, this exclusive collection takes inspiration from beautiful emotions of JOY, HOPE, LUV, and FAITH.

WB by Hemani Launched Hareem Farooq's Signature Luxury Scents

Hareem Farooq has designed her signature luxury scent JOY – a musky fragrance for women who enjoy little joys of life, HOPE – a citrusy, floral, and musky scent for the woman who has her hopes high, LUV – with chypre, floral, and musky scent for her who is full of love, and FAITH – a floral, amber, and musky fragrance for her who has faith in everything. These four exclusive eau de parfums are crafted and designed by Dominique Moellhausen, a top perfumer and Perfumer of the Year 2020.

“This is a dream come true for me; ever since I can remember, I have been obsessed with perfumes. I just love how a good fragrance can make you and others around you feel good. I have always wanted to come out with my perfumes, add notes and make scents of my own choice and Hemani has given me this opportunity to turn my dream into reality, and I am super excited about this launch.

WB by Hemani Launched Hareem Farooq's Signature Luxury Scents

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As this is the first-ever brand that I am launching, I wanted to lend it as much positivity as possible, and that’s the reason they have been named JOY, HOPE, LUV & FAITH, as these four emotions have been my strongest pillars in life, no matter how dark energy got they always guided me to light. I hope you enjoy these beautiful scents that we have made with all our hearts from scratch for all of you and that they uplift your spirits and remind you that good days are always around the corner”, shared the top Pakistani film producer and actress Hareem Farooq on the successful launch of her signature luxury scents.

WB by Hemani Launched Hareem Farooq's Signature Luxury Scents

“Hareem Farooq’s signature luxury scents are a happy new addition to our Hemani family, and we are super excited to bring you her range of day-to-night wear eau de parfums for the women of today”, commented Zohair Hemani – Director of Hemani Group, speaking at the Hareem Farooq x Hemani success Suhoor night.
WB by Hemani’s natural, chemical and toxin-free fragrances not only provide a range of earthy, natural-smelling products but are also the must-have fragrances for the modern age wardrobe. Hemani has been long established as the leading herbal & natural company that carries forward their promise of authentic & naturally sourced products.

WB by Hemani Launched Hareem Farooq's Signature Luxury Scents

The intimate celebratory Suhoor night showcased the exclusive emotive fragrances JOY, HOPE, LUV, and FAITH for the select media and guests to enjoy and experience. Present on the occasion were Ayesha Omar, Ushna Shah, Ali Rehman, Mariyam Nafees, Aman Ahmed, Adnan Siddiqui, Zhalay Sarhadi, Adnan Pardesy, Aijaz Aslam, Sanam Jung, Rizwan Ali Jaffri, Eshal Fayyaz, Behroze Subzwari, Safina Behroze, Humaira Asghar Ali, Seemi Pashah, Fakhar-e-Alam, Nadia Hussain, Nabeel Zafar, Naveed Raza, Mariam Mirza, Jerjees Seja, Abdullah Seja, Annus Abrar, Amir Adnan, Huma Adnan, Nina Kashif, Amna Arshad, Hafsa Haseeb, Arshad Khan, Raheel Rao, Maliha Rehman, Rameez Sattar, Zahir Rahimtoola, Zain Pasha amongst several other notables from the fashion, lifestyle, entertainment, and media industry.

The Hareem Farooq exclusive range of fragrances: JOY, HOPE, LUV, and FAITH is now available online at

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