Lahore – 15 March 2022, – Infinix being the no. 1 smartphone selling brand of Pakistan proudly announces that it has once again secured its position for being the leading smartphone brand for the past two years, stated by the research done by PACRA. Infinix has managed to gain 15% of per capita income and 9% of cellular subscribers in brand share during 2020 – 21 in Pakistan’s smartphone industry as compared to the competitor brands.
Infinix retains position as top Pakistani smartphone brand 2022
Under PACRA’s study shows a huge ascending growth of the brand despite the globally growing COVID-19 conditions in previous years. As consumers now prefer to avoid physical contact, Infinix being the online leading smartphone brand carried a competitive edge over its substitutes and acquired 25% of the market share in the past 2 years.
The achievements were possible due to the visionary steps taken by Infinix laying the foundation of Research & Development in Pakistan and designing products that suit and fit the demand of common Pakistani citizens. Fully aligning with the country’s initiative of “Made in Pakistan”, the company keeps growing its investment to contribute to turning the country into a regional tech hub, and it just got one step further towards its mission and local commitment to put Pakistan on road to progress and prosperity. With its initiative of localized development, Infinix became the forefront runner and a first mover in local manufacturing.
On getting this achievement, the CEO of Infinix, Pakistan, Mr. Joe Hu said, “We are highly overwhelmed by the support we get from our dedicated consumers who are trusting us for over the years. We will be dedicatedly working towards our vision of giving our customers the best experience by introducing innovative cutting-edge technology and unique designs just according to the user’s needs and playing our part in the growth of the country’s economy. Local research and development are helping us in meeting the expectations of our customers”.
Infinix has proven itself to be a premium smartphone brand and has grown rapidly after getting customer loyalty and retention. It has explicitly displayed its understanding of market dynamics and consumer behavior. Also chooses to focus on R&D so that it can provide its customers with precisely what they need.
Infinix Mobility is an emerging technology brand that designs, manufactures, and markets an expanding portfolio of devices worldwide under the Infinix brand which was founded in 2013. Targeting Generation Z, Infinix focuses on developing cutting-edge technology embodied in meticulously designed mobile devices that offer refined style, power, and performance. Infinix devices are trendy and attainable with the end-user at the forefront of every step forward.
With “THE FUTURE IS NOW” as its brand essence, Infinix aims to empower today’s youth to stand out from the crowd and show the world who they are.
The company’s portfolio of products is sold in more than 40 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia, and South Asia. Expanding at a phenomenal rate, Infinix grew an unprecedented 160% during 2018-2020 and has huge plans to continue creating flagship-level devices offering striking designs and strong value propositions.