Hum TV’s latest drama Gulbahar sparks intense public outrage as viewers criticize the regressive second-marriage storyline.
Hum TV’s highly anticipated drama Gulbahar, written by Aliya Bukhari and directed by Mehreen Jabbar, recently took an unexpected turn that left television viewers thoroughly disappointed. What initially promised to be a sophisticated, contemporary family saga has quickly devolved into a controversial narrative. Fans who tuned in expecting progressive storytelling were shocked when the plot took a sharp detour into outdated tropes.

The massive backlash centers around beloved industry veterans, particularly Sanam Saeed and Emmad Irfani, who lead the star-studded cast alongside rising star Komal Meer. Known for her powerful portrayal of strong, independent women in landmark shows, Saeed has long enjoyed a reputation as a selective, feminist icon in Pakistani television. Irfani, similarly recognized for his nuanced performances, usually gravitates toward sophisticated roles, making their joint participation in this project a puzzling choice for their dedicated fanbase.

The controversial storyline tracks the lives of Sheheryar and Sara, a successful, happily married couple dealing with the emotional toll of infertility. Instead of exploring modern medical advancements or adoption, the narrative takes a distressing turn when Sara decides to arrange her husband’s marriage to an orphaned teenager to secure an heir. Viewers quickly took to social media to express their disgust, calling the twist “rage bait” and criticizing the production for presenting a deeply sensitive issue with sensationalized tactics.


This sudden creative shift raises critical questions about script selection standards among Pakistan’s top-tier television talent. As audiences increasingly demand socially responsible media, projects that rely on archaic stereotypes face unprecedented scrutiny. Will the makers of this prime-time drama redeem the narrative in upcoming episodes, or will it remain another cautionary tale of wasted potential?






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