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Infinix and Garena Free Fire launches Pakistan’s first esports-themed experience store in Lahore

Lahore – December 18, 2021: Pakistan’s top smartphone brand, Infinix, has launched the country’s first sports-themed technology store today in collaboration with Garena Free Fire. The store is located at one of the most prime locations in Lahore, Packages Mall. For the Infinix x Garena Free Fire store launch, media persons, key media officials, Infinix, Free Fire officials, and other prominent industry members were invited for the store opening ceremony. Infinix also gave away exciting gifts to the loyal customers present for the store opening ceremony.

The ribbon-cutting ceremony was presided over by Zeeshan Mian Noor, CEO Zenith, the chief guest of the occasion. Other attendees include Malik Khalid, Chairman of the All Pakistan Mobile dealers association, key personnel from Pakistan’s media community, Infinix Pakistan officials and Garena.

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Commenting on the successful launch of the store, Joe Hu, CEO of Infinix Pakistan, said, “Infinix as a consumer-centric brand not only brings new innovative technology but also adds value in consumer’s life. With our new store, we aim to empower youth with esports enabled interactive technology and promote E-sport further in Pakistan’’.

Infinix and Garena Free Fire launches Pakistan’s first esports-themed experience store in Lahore

Garena Free Fire is one of the world’s top mobile battle royale games. According to Sensor Tower, the free-to-play title achieved a record high of 150 million peak daily active users and is the most downloaded game globally in 2021. Earlier this year, Free Fire hit over 1 billion downloads on the Google Play Store, joining a small group of mobile players who have done so.

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Pioneering in innovation, Infinix takes pride in keeping up with the latest trends and coming up with new and exciting ways to engage with its customers. The new esport-themed flagship store is a testament to Infinix’s commitment to be a front runner in expanding technological advancement in Pakistan. As a top-selling smartphone brand of the country, Infinix values an enhanced user experience above all, and today with this exclusive new store launch, Infinix has successfully brought an end to waiting for the esports atmosphere to begin and flourish in Pakistan.

So, do not wait any longer and head over to the Packages Mall today for an irreplaceable in-store experience and some gifts!
Download Free Fire on the Apple iOS App or Google Play store.
Free Fire MAX is also available on the Apple iOS App and Google Play store.

About Infinix

Infinix Mobility is an emerging technology brand that designs, manufactures and markets an expanding portfolio of devices worldwide under the Infinix brand, founded in 2013. Targeting Generation Z, Infinix focuses on developing cutting-edge technology embodied in meticulously designed mobile devices that offer refined style, power and performance. Infinix devices are trendy and attainable, with the end-user at the forefront of every step forward.

With “THE FUTURE IS NOW” as its brand essence, Infinix aims to empower today’s youth to stand out from the crowd and show the world who they are.

The company’s portfolio of products is sold in more than 40 countries worldwide, covering Africa, Latin America, the Middle East, Southeast Asia, and South Asia. Expanding at a phenomenal rate, Infinix grew an unprecedented 160% during 2018-2020 and had huge plans to continue creating flagship-level devices offering striking designs and strong value propositions.
For more information, please visit: https://www.infinixmobility.com/pk/

About Garena

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s most significant esports events.

Garena is a part of Sea Limited (NYSE: SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

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