Urwa Hocane and Marwa Hocane founded the fashion label UXM, which specialises in women’s clothing. There is no other brand like UXM; it is an extension of the sisterhood. Few local businesses are taking advantage of Pakistan’s booming textile industry, which supplies clothing for numerous prestigious international brands. “Made and Sold in Pakistan” is a label that UXM aims to reestablish in Pakistan, allowing style-conscious girls to easily and affordably access international high-street trends and quality.
At UXM, each piece is handcrafted from start to finish using only the finest quality, 100 percent cotton fabric. It’s all about the fit and comfort at UXM, using only the finest materials and stitching techniques. The products are meticulously crafted to ensure that customers’ comfort is not sacrificed in the name of style.
M Traditional Volume II was recently released by UXM. Both Urwa Hocane and Mawra Hocane continue to model for their own brand, as always. Famous for their stunning looks and flawless acting, the Hocane sisters are a formidable acting duo.
Urwa and Mawra are frequently spotted posing for a variety of different brands. Because of this, the talented sisters’ first choice when it comes to building their own brand is to do modelling for it.
Here’s a look at Urwa Hocane and Mawra Hocane’s latest photo shoot: