Tamasha, Pakistan’s largest homegrown OTT platform, recently launched its first original series, “Family Bizniss,” in collaboration with Big Bang Entertainment. The show aims to educate the audience about entrepreneurship and digital inclusion in a comical way while exploring the struggles of a middle-class family.
Story of Family Bizniss
“Family Bizniss” focuses on a middle-class family’s struggles to establish an online business to help their retiring father and escape their socio-economic class. The show aims to discuss serious themes such as socio-economic class differences and generation gaps in a comedic approach.
Cast and Crew of Family Bizniss
The show stars Asim Azhar, one of the country’s most renowned artists, in his acting debut for OTT, alongside Mah-e-nur Haider, Saife Hasan, Salma Hasan, Bushra Habib, and Hussain Moshin. Fahad Mustafa, CEO of Big Bang Entertainment, produces the series.
Local Content
Aamer Ejaz, Chief Digital Officer of Jazz, said that cultivating a culture of pocket-friendly, local content that promotes digital inclusion, as shown in “Family Bizniss,” is what Tamasha aims to achieve. The show attempts to provide the local audience with endless entertainment options that resonate with the multiethnic and multilingual Pakistani demographic.
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Positive Approach for highlighting issues in Family Bizniss
The creators of “Family Bizniss” aim to break the stereotype that a show can only be engaging if it presents the negative aspects of society. The show takes a light-hearted and informative approach to discuss issues embedded in Pakistani culture.
How to watch Family Bizniss
“Family Bizniss” is now available for streaming on the Tamasha app, accessed via Google Play, the Apple App store, or its website.
Wrapping Up
Tamasha’s “Family Bizniss” is an eye-opening show that discusses serious themes while taking a positive and comedic approach. The exhibition aims to educate the audience about entrepreneurship and digital inclusion, and it is a step towards providing the local audience with endless entertainment options.