Pakistani YouTuber Rajab Butt faces intense criticism after posting a detailed vlog of himself performing Zanjeer Zani during Muharram, with users accusing him of exploiting religious rituals for content.
Rajab Butt, one of Pakistan’s most prominent digital creators, finds himself at the center of yet another firestorm. A vlog showing the influencer performing Zanjeer Zani — a ritual involving self-flagellation with chains — during Muharram-ul-Haram has gone viral across social media platforms, triggering a wave of criticism from viewers who accuse him of weaponizing religious devotion for clicks and engagement.
The YouTuber, who boasts over 9 million subscribers on his channel and approximately 3 million followers on Instagram Rajab Butt, has built his brand around family vlogs and daily life content. Hailing from the Ahl-e-Tashee sect, he frequently documents Muharram rituals, a practice that has historically drawn both support from his devout fanbase and sharp criticism from those who view his content as performative. His career thrives on this polarizing dynamic — every controversy seems to feed his algorithm, and every backlash translates into more views.
In the now-viral vlog, Rajab can be seen informing his family that he is heading out with friends to perform Zanjeer Zani. The footage then cuts to him in the streets, shirtless, swinging chains against his back in graphic detail. The camera captures the ritual from multiple angles, with Rajab narrating the experience to his audience. The production quality — multiple cuts, close-ups, and commentary — struck many viewers as deliberately crafted for maximum dramatic impact rather than genuine religious documentation.
The comment sections across TikTok, YouTube, and Instagram erupted with reactions ranging from disgust to sarcasm. One user wrote, “Rajab Butt’s detailed Zanjeer Zani vlog is receiving severe public backlash because he uses everything for content.” Another commented, “I respect all religions and beliefs, but I feel uncomfortable seeing self-harm.” A particularly biting remark read, “Who does Zanjeer Zani today when we have pistols?” Others questioned his religious sincerity, asking, “Did you even offer prayers instead?” and stating flatly, “It is forbidden in Islam to harm yourself.”
This is hardly the first time Rajab Butt has courted controversy. The influencer seems to exist in a perpetual cycle of provocative content and public outrage, a pattern that has become his trademark. Whether this latest backlash will dent his massive following or simply add fuel to his engagement metrics remains to be seen. One thing is certain — in the world of Pakistani digital content, outrage is its own currency, and Rajab Butt knows exactly how to mint it.
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