Veteran actress Shagufta Ejaz, a familiar face from PTV, reveals the unexpected family inspiration behind her successful journey as a YouTuber.
Veteran actress Shagufta Ejaz, a beloved figure who has graced Pakistani screens since the PTV era, recently shared the fascinating reason behind her foray into the world of YouTube. Her journey from the traditional realm of dramas to the dynamic landscape of social media showcases her adaptability and continued connection with her audience.
Shagufta Ejaz has built a remarkable career spanning decades, known for her authentic performances and humble demeanor. Her transition to YouTube has been met with enthusiasm, as fans appreciate the homely and genuine content she produces, often featuring her family and daily life. Her official Instagram account, Shagufta Ejaz, offers a glimpse into her personal and professional world, further strengthening her bond with followers.
During an appearance on the show Star and Style, Ejaz disclosed that her inspiration came directly from her son-in-law, Ali Hamza Baloch, who is a daily vlogger. She observed his consistent engagement with his audience and the strong connection he fostered, which motivated her to start her own channel. Initially, her children assisted with video editing, but she has since taken over the reins herself, demonstrating her commitment to the platform.
This pivot to digital content creation highlights a growing trend among established artists to engage directly with their fanbase. What do you think of Shagufta Ejaz’s journey as a YouTuber, and which celebrity would you like to see embrace vlogging next?
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