The month of Ramadan in Pakistan is always highly regarded and preparations for its reception began even before it arrived. Even when there was only one government TV channel in Pakistan, PTV, a special transmission of Sahar and Iftar was arranged in which people were told the good things about religion.
But as time progressed, along with this one channel came many commercial channels and now Ramadan transmission is not only a source of goodness but it has become a big source of income. Every channel owner had the same desire to get the highest TRP of their transmission and get maximum commercials.
Today we will be sharing few host of such Ramadan transmissions which not just became popular but also weakness of channel and we see them every Ramadan.
ARY launched Ramadan transmission in 2013 to compete with Geo TV. The show was initially hosted by Faisal Qureshi, Sanam Baloch and Waseem Badami. For the first time, people heard Waseem Badami talking on a topic other than politics and liked it to some extent. Following year, Junaid Jamshed joined and added four moons to the program and people loved Wasim Badami and Junaid Jamshed so much. Aamir Liaquat’s program had real competition with Wasim Badami’s program.
Dr. Amir Liaqat
There is no doubt that Amir Liaquat is the founder of the current style of Ramadan transmission. Very few people know about Amir Liaquat who worked as the host of FM 101 in the early days of his career and at the same time, he also hosted the Sahar and Iftar transmissions on the radio. He then joined Geo TV in 2001 and started the program Alam Online online, but was soon became part of ARY as Managing Director for QTV.
In 2012 he started a Ramadan transmission for Geo TV called Pehchan Ramzan. This Transmission fulfilled all the dreams of Amir Liaquat’s fame, popularity and wealth. As you know that very rise has a fall. The same thing happened with Amir Liaquat and this year Aamir is hosting Ramadan transmission on Express TV which is far behind in terms of ratings.
When ARY launched the show in 2014, Geo TV’s Inam Ghar program was running very successfully. No one knows when Fahad Mustafa became the star in the eyes of the Pakistani people but it does involve his hardwork. Ramadan show Jeeto Pakistan was an important occasion in which he took prizes from the sponsor and distributed them among the people and that made his show the biggest show in Pakistan and Fahad Mustafa the most popular host. Continuously airing since six years, this show has changed the life of Fahad Mustafa.