Fashion brand ‘Khaadi’ has introduced new clothes for overweight women for the first time and has also included fat models in its promotional campaign, due to which it is being praised. Khaadi also introduced new outfits for fat women and introduced the overweight model in the promotional campaign.
While Khaadi introduced the fat model for the first time in its promotional campaign, the Clothing brand also showed the overweight model in a clothing advertisement along with a slim and smart model.
Although this is the first time that a big clothing brand has introduced a fat model in a promotional campaign, even before this, fashion brands have been promoting older women, including darker colors, to promote their garments.
Like other countries of the world, Pakistan has been witnessing a positive change in the world of fashion and showbiz for the last few years and now different types of women are seen cat walking in fashion shows.
Khaadi is also being praised for showing fat models in a promotional campaign and introducing elegant outfits for overweight women.
While ‘Khaadi’ has now made the fat model a part of its promotional campaign, earlier the same brand had also made Turkish actress Isra Belgich aka ‘Halima Sultan’ a part of its promotional campaign.