When it comes to the Pakistan Super League (PSL), Peshawar Zalmi is often considered to be the most popular team in the competition. Marketing and promotion for Zalmi have always been at the forefront of the industry, as evidenced by the exceptional anthems, kits, and celebrity endorsements that the company has enlisted.
For the forthcoming seventh edition of the competition, Zalmi has once again engaged Pakistani celebrity Mahira Khan as a brand ambassador, continuing their tradition of enlisting notable faces. For the last four years, Mahira has been linked to Zalmi.
Zalmi took to social media to announce Mahira as their brand ambassador for the upcoming season of the Pakistan Super League (PSL).
We are pleased to announce @TheMahiraKhan as Peshawar Zalmi's Brand Ambassador for PSL 7 marking 5 Seasons of association with Zalmi.— PeshawarZalmi (@PeshawarZalmi) January 9, 2022
Let the storm begin⚡#Zalmi #YellowStorm #Zalmi2022 #YellowIsTheColor pic.twitter.com/Qy3CCqIbq9
Peshawar’s brand ambassadors have traditionally been Pakistan’s most prominent celebrities. Among its brand ambassadors last year were Mahira Khan, Hania Amir, Dananeer, and the Turkish star, Esra Bilgiç.
Also, Zalmi has been at the forefront of bringing new ideas to PSL’s uniforms. For the next PSL 7 season, Peshawar and Khyber Pakhtunkhwa will be honoured with a unique design on the team’s new kit.
Quetta Gladiators will play Peshawar on January 28 at National Stadium Karachi in Peshawar’s opening match of the tournament. After placing second in the previous edition, the team will be motivated to win the championship this time around.