The reading culture in Pakistan has always been lacking, but in recent years, it’s worth noting how technology is changing how we engage with literature. The trend #BookTok has brought together a community of readers and creators who share their love of books in short, creative videos. But BookTok is not just a fun distraction; it’s also a powerful tool for promoting reading and literacy.
BookTok is Revolutionizing the Reading Culture in Pakistan
BookTok on TikTok is a trend creators use to create short videos recommending books to their followers. It has become a cultural phenomenon driving book sales and influencing readers worldwide. In Pakistan, BookTok has gained a considerable following, and its impact on the reading culture is noticeable.
The youngest writer in Pakistan, Maryam Arif, who has written eight books, including two for children, has around 7400 followers on her TikTok account. She creates videos about books, sharing her recommendations with her followers under #BookTok. Her videos are informative, engaging, and fun to watch, making her a hit among users. With the increasing popularity of her content, Maryam has received 3.2 million views on her hashtag #maryamarif on TikTok.
Maryam’s rise to fame on BookTok is an excellent example of how the platform promotes the reading culture in Pakistan. The trend has led to a new generation of readers discovering new books and authors through social media. The videos created by BookTokkers like Maryam are entertaining and informative, introducing readers to new books and genres.
BookTok has also created a community of readers who share their love for books and engage in discussions about them. Maryam’s videos not only promote her books but also share her love for other books and authors, creating a culture of reading and exploration. Her followers also engage with her by commenting on her videos and sharing their recommendations, creating a community on the platform.
The impact of BookTok on the reading culture in Pakistan is not just limited to social media. It has also driven book sales and introduced new readers to books they might not have found otherwise. Publishers are now working with BookTokkers to promote their books and reach a new audience. This trend has made books more accessible to a broader audience, and the rise in book sales is a testament to the power of BookTok. Following the consumer demand, the publisher has placed a separate section (TikTokMadeMeBuyIt) for the trending books on BookTok in their stores.
BookTok is playing a significant role in promoting the reading culture in Pakistan. It has led to a new generation of readers discovering new books and authors through social media. The trend has also created a community of readers who share their love for books and engage in discussions about them. BookTok is not just a social media trend but a cultural phenomenon changing how people read and share books in Pakistan.