Pakistani actress Sana Nawaz faces intense social media criticism after her latest fashion campaign in Canada features a strapless blue gown that fans call age-inappropriate and derivative.
Sana Nawaz has found herself at the center of a social media storm after her latest fashion campaign, shot in Canada, went viral — but not for the reasons one would hope. The actress and model, who has been actively working on international fashion campaigns, posted images from the shoot on her Instagram account Sana Nawaz, wearing a striking blue mermaid-cut strapless gown. The photos, shared via an Instagram reel, quickly drew a wave of criticism from fans who questioned the outfit choice, with some calling it inappropriate for her age and others accusing her of copying Aishwarya Rai‘s iconic Cannes look.
Sana Nawaz began her career as a film actress in Pakistan before making a successful transition to the television industry. After going through a bitter divorce, she relocated to the UK with her sons and has since focused primarily on fashion and modelling work abroad. Her Instagram presence has kept her connected to fans back home, where she regularly shares glimpses of her professional shoots and personal life. The actress has maintained a steady career trajectory despite personal challenges, carving out a niche for herself in the international fashion space.
The gown in question — a strapless, mermaid-cut design in vivid blue — featured a form-fitting silhouette that hugged the frame from bust to knee before flaring dramatically at the bottom. Nawaz posed confidently in the dress for the campaign, which appeared to be a high-fashion editorial-style shoot. The reel, posted to her Instagram account, showcased multiple angles of the gown as she moved through the set. However, the visual confidence on display did little to dampen the backlash that followed. Comment sections quickly filled with pointed remarks. One user wrote, “Trying to copy Aishwarya Rai‘s Cannes look.” Another added, “Why are you wearing an 18-year-old‘s prom dress. Dress according to your age.” A third commenter went further: “And these shameless people then ask us to not talk about women’s revealing clothes.”
The criticism reflects a broader tension in how Pakistani audiences engage with celebrity fashion choices, particularly those of women who have spent years in the public eye. Nawaz is no stranger to public scrutiny, having navigated a high-profile career and personal life under the spotlight for decades. The backlash also raises familiar questions about ageism and the policing of women’s bodies in South Asian media culture — conversations that continue to rage every time a female celebrity posts a bold look online. Whether Nawaz responds to the criticism or lets the campaign speak for itself remains to be seen, but one thing is clear: the internet has made its verdict loud and unapologetic.
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